Wendy, a remarkable individual, is the technical fit expert at Hotmilk Lingerie. With her arrival in 2011, she brought an immense creative energy that has made her one of the coolest people we know. Wendy's extensive experience in the lingerie industry, spanning over two decades, has provided her with invaluable technical knowledge and expertise. This wealth of knowledge enables her to craft the perfect maternity bras for our Hotmilk mamas.
Not only is Wendy a creative force in the office, but she is also a devoted mother to Grace and Cooper at home. Her experience as a mother adds a unique perspective to her designs, ensuring that they not only look stunning but also offer the utmost comfort and support.
Excitingly, this month we are launching one of our most popular Hotmilk lingerie sets in a stunning new colorway, Persian Rose. The True Luxe design has quickly become a favourite among mamas, and we sat down with Wendy to learn more about the inspiration behind this design and why it has resonated so deeply with our customers.
True Luxe is renowned for its ability to seamlessly blend sensuality, functionality, and support. How do you ensure that you strike the perfect balance between these elements?
Getting the balance right is always the trickiest part! When designing our supportive bra, we wanted to ensure it could fit up to an M Cup while still being super sexy. To achieve this, we utilised our award-winning flexiwire design, which provides optimal comfort and support. The bra features a captivating plunging center, magnetic clips for easy fastening, and a refined large floral lace for an added touch of elegance. The result is a luxuriously light bra that is not only beautiful but also designed to be worn during breastfeeding and beyond. We are thrilled to see how much our mamas adore this style and find it both functional and fashionable.What aspect of the design process did you find most captivating?
I have two favourite aspects of my work. Firstly, I absolutely adore the initial design process. It's a magical journey of taking an idea, nurturing it, and bringing it to life through conceptualisation. The excitement of turning a mere concept into a tangible creation is truly exhilarating.
Secondly, once the garment is meticulously crafted and ready, the real joy lies in receiving valuable feedback from our cherished customers. There is nothing quite as rewarding as hearing a delighted mama express her love for the lingerie you have meticulously designed. It's a heartwarming moment that reaffirms the passion and dedication poured into each and every piece.
These two moments, the creative genesis and the gratifying customer appreciation, are what make my work truly fulfilling and inspire me to keep pushing the boundaries of lingerie design.
True Luxe is available in Black, White and Amethyst. So what was the inspiration for the new colour?
The new colour choice draws inspiration from a romantic yet contemporary aesthetic, exuding a powerful vibe. Our previous "White" colourway, evokes a bright and crisp feeling, so we wanted to go in a different direction this time around. This curated set and colour palette are designed to empower the wearer, delivering a strong and confident experience.What is the key to achieving the perfect fit?
All of our lingerie goes through a series of rigorous testing procedures to ensure the highest quality and perfect fit. Once we receive our sample stock, our experienced team begins the meticulous fitting process, paying close attention to every detail. We carefully evaluate the fit, making adjustments as needed to achieve optimal comfort and wearability across the entire size range.
Next, we embark on wear testing to thoroughly assess everyday comfort, durability, and overall performance. This testing process allows us to gather valuable insights and fine-tune our designs to perfection. We take pride in ensuring that our lingerie not only looks stunning but also provides unparalleled comfort and support.
Once we are completely satisfied with the wear test results, we confidently place our order, knowing that each piece meets our high standards of excellence. As every bra is unique, we go the extra mile to provide fitting tips and notes on our website. You'll find a dedicated "Find My Fit" section that offers comprehensive guidance, especially for mamas whose sizes can change significantly during pregnancy and breastfeeding.
At our core, we are committed to delivering lingerie that not only makes you feel beautiful but also celebrates the journey of motherhood with utmost comfort and style.
Our Hotmilk mamas absolutely love this bra! But what sets it apart and makes it so special?
For me, it's all about the sexy style and inclusive sizing that sets us apart. We take immense pride in meticulously crafting lingerie that not only embraces the inherent beauty of our mamas but also celebrates the incredible journey their bodies go through during this transformative time. With True Luxe, we have created the perfect example of how lingerie can empower and uplift, making every woman feel not just radiant and confident, but also embraced, cherished, and truly celebrated for the unique beauty they possess. Our attention to detail, from the exquisite lacework to the luxurious fabrics, ensures that each piece of lingerie is a work of art designed to enhance the natural curves and contours of a woman's body, creating a sense of sensuality and allure that is unparalleled. We believe that every woman deserves to feel absolutely stunning, and that's why we go above and beyond to deliver a lingerie experience that is truly exceptional.
I understand that picking a favourite True Luxe Hue is a tough decision, much like choosing a favourite child. However, if you had to choose, is there a particular True Luxe Hue that stands out to you?
Answering this question is a challenge, but like all mums, I'll strive to respond diplomatically. I adore black lingerie because it's a timeless classic, exuding a captivating charm with its lace. White is also a classic choice, boasting a crisp and vibrant appeal that uplifts the mood. Our Amethyst selection is perfect for those who crave a touch of colour amidst the mystery and allure of a darker shade. And Persian Rose, oh, it emanates strength and romance - a delicate yet powerful combination. Here's a little secret: red bras are invisible under white tops, making them incredibly versatile. When choosing colours, we always ensure they flatter every complexion, and I believe this range accomplishes just that.
Do you have any tips for a pregnant or breastfeeding who doesn't know her size?
Firstly don’t underestimate how much your body will change. Your cup and band size could increase multiple sizes... Its all part of becoming a mama! Also be aware that every bra fits slightly differently, and like a pair of jeans. The Hotmilk Fitting Team have put together a comprehensive fit guide to ensure your bra fits perfectly! To ensure you are wearing the right size, we suggest following our measurement guide, completing our online quiz, or contacting the Hotmilk Team. Alternatively, head in-store to one of our retailers for a professional fitting.
Lastly, what's next for Hotmilk? What is on your sketch pad?
We are currently developing a plethora of exciting new designs. As someone who is passionate about creating for larger cups, it is truly a privilege to provide support and comfort to women who struggle to find the perfect bra. I am particularly thrilled about an upcoming solution tailored specifically for our incredible mamas, who deserve a comfortable yet highly supportive bra. Stay tuned and keep an eye on this space for more updates and announcements!
